Marketing Systems for Mission-Driven Organizations
Slay Channel helps mission-driven organizations and businesses clarify their message, reach the right audience, and build marketing systems that actually work.
We diagnose what isn’t working, refine your messaging, and build the websites, campaigns, and tools needed to reach the people who matter most.
How Slay Channel Works
Diagnose What Isn’t Working
Every engagement begins by identifying what is holding your marketing back. Through audits, analysis, and conversation, we pinpoint gaps in messaging, visibility, and presence preventing you from reaching the right audience.Clarify the Message and Strategy
Once the problems are clear, we define the path forward. This includes refining your messaging, identifying the audiences that matter most, and outlining a strategy aligned with your goals, resources, and long-term vision.Build the Systems That Make It Happen
Finally, we implement the work itself — from websites and campaigns to ad strategies, design systems, and communication tools — creating marketing systems that consistently reach and engage the right people.
TRUSTED BY MISSION-DRIVEN ORGANIZATIONS
Organizations and brands we’ve partnered with to clarify their message, reach the right audience, and strengthen their marketing systems.
Nonprofits • Advocacy Groups • Community Initiatives • Mission-Driven Brands
SELECTED WORK
A snapshot of recent strategy, branding, and website work.
Queer Northshore
Comprehensive community platform, dynamic online directory, messaging strategy, website, and event promotion systemsCaravelle Care
Marketing systems audit, brand identity development, website design, trade show information materialsThe Cheek Law Firm
Premium website design, brand identity development, search engine optimization (SEO), editorial content creationLouisiana Abortion Fund
Paid ads, event promotion messaging and design, large scale graphic design
CASE STUDY
QUEER NORTHSHORE
A community platform and advocacy initiative built from the ground up.
The Situation
A grassroots LGBTQ+ community initiative needed to build visibility, organize events, and create a reliable way to reach and activate local supporters in a region with no previous LGBTQ+ infrastructure.The Strategy
Clear messaging, social platform strategy, event promotion systems, the region’s largest business directory, and a digital presence designed to grow community engagement and participation.The Results
• 6,000+ engaged followers built from zero
• 3,000+ event participants across the Northshore
• A recognizable regional platform for LGBTQ+ connection and advocacy
Queer Northshore demonstrates how clear messaging and consistent digital systems can transform a small initiative into a visible, active community network.
CONTACT
LET’S BUILD SOMETHING THAT WORKS
Book a free 30-minute strategy call to talk through what’s working, what might be holding things back, and what the next step could be. You’ll leave the conversation with clear direction.
Free 30-minute strategy call. No obligation.
You’ll choose a time on the next screen.
Prefer to start with a message instead?
Tell us a bit about what you're working on and what you're hoping to improve.
We review every inquiry and respond within 1–2 business days with recommended next steps.
Not sure where to start? Choose Marketing Audit. It’s the fastest path to clarity.
Prefer to reach out directly?
Email: [email protected]
PRIVACY
Effective Date: September 24, 2025Slay Channel (“we,” “our,” or “us”) respects your privacy and is committed to protecting it through this Privacy Policy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://www.slay.channel. Please read this policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the website.# 1. Information We CollectWe may collect the following types of information when you interact with our website:* Personal Information:
Such as your name, email address, and any other information you voluntarily provide when filling out forms (e.g., newsletter sign-up, contact forms).* Non-Personal Information:
Such as your IP address, browser type, device information, and pages you visit. This may be collected automatically through cookies and similar tracking technologies.# 2. How We Use Your InformationWe use the information we collect to:* Provide, operate, and maintain our website
* Improve user experience and website functionality
* Respond to inquiries and provide customer support
* Send newsletters, marketing communications, or other updates (if you opt-in)
* Analyze trends and gather usage statistics for internal purposes# 3. Cookies and Tracking TechnologiesWe may use cookies, web beacons, and similar tracking technologies to enhance your experience. You can disable cookies through your browser settings, but some parts of the site may not function properly as a result.# 4. Sharing of InformationWe do not sell, rent, or trade your personal information. We may share information in the following circumstances:* With trusted third-party service providers who assist in operating our website, conducting business, or servicing you (e.g., email newsletter tools, analytics services)
* When required by law, regulation, or legal process
* To protect our rights, property, or safety, or that of others# 5. Data SecurityWe use reasonable administrative, technical, and physical measures to protect your personal information. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.# 6. Your Privacy RightsDepending on where you live, you may have rights under applicable privacy laws, such as:* Accessing, updating, or deleting your personal information
* Opting out of marketing communications
* Requesting a copy of your dataYou can exercise these rights by contacting us at [email protected]# 7. Third-Party LinksOur website may contain links to third-party websites. We are not responsible for the privacy practices of those websites and encourage you to read their privacy policies.# 8. Children’s PrivacyOur website is not directed toward children under 18, and we do not knowingly collect information from children. If we become aware that we have collected information from a child under 18, we will delete it promptly.# 9. Changes to This PolicyWe may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Effective Date.”# 10. Contact UsIf you have any questions or concerns about this Privacy Policy, contact us at:Slay Channel
[email protected]
SERVICES & PRICING
We turn marketing chaos into clear systems.
Pick your starting point:
Most clients follow a simple path: first we diagnose what’s holding your marketing back, then we build the foundation, and finally we support long-term growth.
1. DIAGNOSE
Marketing Audit
START HERE: Most organizations begin with a Marketing Systems Audit. It’s the fastest way to understand what’s working, what's broken, and where your biggest opportunities are. You’ll walk away with a clear understanding of your digital presence, how it compares to others in your space, and a prioritized roadmap for improvement.
| PACKAGE | SCOPE | PRICE |
|---|---|---|
| Core Systems Audit Best for: Smaller footprint | • Website review (up to ~15 pages) • Up to 3 social channels • Google listings & review platforms • SEO fundamentals + email platform • Competitor comparison (1–2 brands) • Prioritized improvement roadmap | Starting at $950 |
| Full Systems Audit ★ Best for: Larger footprint | • Website review (up to ~40 pages) • Up to 5 social channels • Deeper SEO review • Analytics & conversion paths • Broader marketing ecosystem analysis • Competitor comparison (2–3 brands) • Strategic improvement roadmap | Starting at $1,800 |
Many clients start with a Marketing Audit before moving into website rebuilds, campaigns, or ongoing marketing support.
2. BUILD THE FOUNDATION
WEBSITE BUILDS
Your website isn’t just a brochure. It’s your most important marketing tool.
I build sites that are clear, fast, mobile-first, and designed to convert visitors into real leads.
| PACKAGE | FOCUS | PRICE |
|---|---|---|
| Landing Page (Carrd) | For early-stage businesses, campaigns, one-off offers. 1-page site, clean layout, basic conversion structure. | Starting at $400 |
| Growth Website (Most Popular) ★ | For serious small businesses that need credibility + conversion. Full Squarespace site with strategic structure, custom design, SEO foundations, and launch support. | Starting at $4,000 |
| Premium Website | For brands that want a flagship site, funnels, integrations, advanced structure. Includes: custom design system, advanced build + integrations, conversion optimization, deeper SEO + content structure. | Starting at $10,000 |
3. GROW THE SYSTEM
ONGOING SUPPORT
Marketing works when it’s consistent. This is structured support that keeps your marketing moving forward without bloated retainers or vague deliverables.
| PACKAGE | FOCUS | PRICE |
|---|---|---|
| Care Plan (Site Support) | “I need someone to keep my site updated and working.” For ongoing updates + housekeeping. Includes: small updates, maintenance, minor edits, basic SEO check-ins. | Starting at $350/mo |
| Growth Partner (Retainer) | "I want steady improvement, visibility, and a system that grows.” Includes: strategy + priorities, SEO + content execution, conversion improvements, reporting, ongoing optimization. | Starting at $1,500/mo |
Most clients: start with an Audit → then choose a monthly plan.
EXPAND YOUR CAPABILITIES
ADD-ONS
Once your foundation is strong (site, tracking, and messaging), these services help expand reach and performance. Available after an Audit, during ongoing support, or as part of a website build.
| PACKAGE | FOCUS | PRICE |
|---|---|---|
| Paid Ads Management | Meta, Google, X, Spotify, Hulu, and more. Ad management + optimization | Starting at $500/mo |
| AI Advisory + Automation | AI workflows that save time and sharpen output (without turning your brand into a robot) | Starting at $300/mo |
| Graphic Design | For visuals that match your brand and don’t look like Canva crimes. | Brand Suite: $1,000–$2,500 | Essentials: $75–$450 |
The 5-Minute Marketing Clarity Checklist
Not sure where to start? We created a short diagnostic tool to help organizations think through this.
Start with a Conversation
Marketing shouldn’t feel like guesswork.
If this perspective resonates with you, the next step is a short strategy call.
Free 30-minute strategy call. No obligation.
OUR APPROACH
Most organizations don’t have a marketing problem.
They have a clarity problem.Slay Channel exists to help organizations communicate their work clearly and build marketing systems that actually support it.
Why Slay Channel Exists
Across industries and organizations, the same pattern appears again and again.
Marketing is often asked to fix problems that marketing didn’t create.Teams produce more content.
More campaigns.
More social media.But the underlying message remains unclear.When that happens, marketing becomes a constant cycle of activity without momentum.The issue isn’t effort.It’s clarity.Slay Channel was created to approach marketing differently: by diagnosing what isn’t working, clarifying how an organization actually creates value, and building systems that consistently communicate that.
The Perspective Behind the Work
Slay Channel was created by Jeremy JF Thompson (Remy), a strategist who has spent most of their life inside the mechanics of marketing and communication.Remy began writing copy at 14 for their mother’s list marketing company. Since then their work has moved through agencies, hospitality brands, nonprofit advocacy, political campaigns, and digital strategy roles. Along the way they’ve contributed to projects connected to organizations ranging from grassroots initiatives to global brands — including work tied to companies like Metallica and Dwayne “The Rock” Johnson’s spirits ventures.Born and educated in California and New York, Remy has lived in Louisiana for the past 17 years.
